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Digital Marketing is the promotion of products or services using online channels like search engines, social media, email, websites and mobile apps.
It helps businesses reach a wider audience, increase brand awareness and boost sales at a lower cost compared to traditional marketing.
- Search Engine Optimization (SEO)
- Social Media Marketing (Facebook, Instagram, LinkedIn)
- Content Marketing
- Email Marketing
- Pay-Per-Click Advertising (PPC)
- Affiliate Marketing
- Influencer Marketing
The cost varies depending on strategy, platforms and campaign goals. Small businesses can start with a low-budget plan, while large campaigns may require a bigger investment.
It depends on the strategy. Some campaigns like PPC ads give immediate results, while SEO and content marketing may take 3–6 months to show significant impact.
Yes! Digital Marketing is affordable, scalable and measurable, making it ideal for small and medium-sized businesses to grow their audience and sales.